Men’s Self-Care Launches
Target, the retail giant, will now offer a selection of Hawthorne’s men’s self-care products. Men’s personal care behaviors have evolved over the pandemic; consumers are increasingly looking for products that target self-care and grooming in one convenient formula. That’s why Hawthorne is launching with Target this month.
The new launch will become one of the retailer’s largest launches for men’s care, with more than 1,200 stores with 14 new, co-developed units. Hawthorne conducted an online survey to capture data from over 1 million men on their grooming needs and preferences. The company then created a range of new products for hair, face, and body based on the survey’s results. The new collection is designed to better serve a growing and diverse set of self-care needs for men.
Image Credit: Hawthorne’s